Daniel Newman Contributor

When it comes to the trio – paid, owned, and earned media, the most frequent question I am asked is: “Can you explain paid vs. owned vs. earned media? Which is ‘the one’ for my business?” While the knowledge of paid, owned, and earned media is critical for digital marketing success, most B2B marketers treat them as individual animals and pursue them as independent marketing streams. So what? They are three different critters, right? Not really. Digital marketing is no longer a single-strategy game. As such, the importance of a well-balanced marketing mix can’t be overstated. But, more on that later. First, let me give you a brief overview of each of them – paid, owned, and earned.

http://www.forbes.com/sites/danielnewman/2014/12/03/the-role-of-paid-owned-and-earned-media-in-your-marketing-strategy/